How to Blog for Business - Turn your Blog into a Super-Powered PR Tool
Success Online comes through successful blogging.
A blog can be a super-charged PR tool to promote your products and services. Public Relations experts tell us that we have a responsibility to share with the world what we do, what services we offer, what products we sell, and what we create to make the world a better place. How do we do this? To overview PR101:
- we find the PR avenues in our market
- we generate our PR list
- we write press releases and distribute to our media list
- we create and distribute compelling and concise media queries
- Now we can add our blog to our PR checklist.
What is a Blog?
A blog, shorthand for web-log, is a defined as a website or part of a website maintained by an individual with regular entries of commentary, descriptions of events, or other assets such as videos, photos, or graphics. It is THE place to distribute information that serves your customers. You should consider sharing information that is relevant and valuable to your readers. Go beyond sharing what is special and wonderful about your company and expand into relevant subjects that inform your readers on topics related to your business. Do this enough, you become a documented authority on your business.
Is a Blog Worth Maintaining?
Some argue that blogging takes valuable time and effort with little return on investment. Well, if ROI is what you are after, this is an investment that is hard to beat. When a blog entry is correctly posted to the Internet, for better or worse, it lives on forever. As you add more postings to your blog you build your content to your website thereby creating online presence.
Yet a blog is only one piece of the marketing puzzle. According to Lorrie Thomas of Web Marketing Therapy, PR on the web is a collaboration that increases relationships with the public by building credibility and visibility; and marketing on the web is building relationships through your blog and website. This puzzle clicks together making you not just an expert on your subject, but eventually an authority.
Should You Dump Trational Media?
Jennifer Goddard of The Goddard Company Public Relations, reminds us that traditional media is not going away anytime soon. She recommends embracing all the media outlets available and using the internet in a combined effort to elevate your business position. Blogging is a powerful tool to show off your writing skills and share your perspective, combining fact and opinion. If you doubt the power of the blog, take a moment and visit www.huffingtonpost.com, arguably the most powerful blog on the planet.
As opposed to paid advertising, Jennifer pointed out that PR can be generated for free. PR is a dynamic way to send your message to a wide audience and blogging is a power part of your toolset to broadcast your message. The rewards can be great, and your investment of time and energy will pay off.
Must-Know Tips for Good Blogging
Many have said the most valuable real estate in the world is the #1 position on a Google Search. The way you get there is by writing articles in your Blog. There are tricks to the structure of a good Blog Article. 50% of the success of your articles comes from a Good Content Management System. The other 50% comes from Education. If you are serious about mastering blogging as a business tool, you need both. The Best CMS for Small Business, and education from experienced professionals. SiteNinja CMS websites come with unlimited free support for your successful Blogging future.
I hope to inspire you to Blog. If you have specific Blogging Tips, please comment on this article.
Nice post
I think most people who were unfamiliar with what a blog is, know what one is now, as so many people have taken to it, such as myself (here is my work: http://www.compuchenna.co.uk/firefox-keeps-freezing/ ), but it does have its drawbacks, it's not all glitter and gold.
I think blog not just increases your knowledge, polishes your writing skills but also can be a healthy source of income. There are lot of freelancers that are living just because of blogs. Its something which you love to do and can make you earn for it. I too maintain my Xbox blog http://msxboxlivegoldcodes.com and sometimes I get lucky to earn some good amount as an extra income.
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